Work Experience
Cribl / August 2021 - January 2025
Product UI/UX Designer
Created product design focuses on data analysis and management.
Worked directly with Product Manager on new features, developing UI/UX, and creating MVPs.
Collaborated with other designers on multiple projects.
AdvisoryCloud / Jan 2018 - August 2021
Senior UI/UX Designer
Responsible for designing and developing the UI/UX of the new platform with primary goal to make the best user experience for customers and internal teams.
Helped implement an in-house product team and move the company focus to product reliability and functionality.
Partnership with the product & engineering team to design and implement visual improvements to accommodate new features as they came available, also design internal tools to help the AdvisoryCloud team serve their customers more efficiently.
Designed, tested, and evaluated the effectiveness of UI and UX designs helping create a more streamlined and user friendly platform.
AVRS / Apr 2015 - Nov 2017
Design Director & Brand Development
Managed the tech startup’s Marketing, Creative, Communications, and Digital departments and a ~200K annual budget, with a mission to evangelize the brand and drive growth throughout California. Developed brand and marketing strategy. Led KPI and analytics reporting for digital marketing channels. Managed print and video vendors.
Developed and delivered marketing / brand strategy and assets that contributed to the company achieving 300% revenue growth in 22 months, resulting in a successful acquisition by CDK Global in 2017.
Designed, tested, and evaluated the effectiveness of marketing outreach for the company’s seminars – constantly adjusting invitation design, messaging, and media channel – to increase attendance ~250% over 12 months.
Leveraged analytics to evolve the design and UI / UX of the company’s website, which doubled “time on page” for secondary pages, deepened engagement, and exposed potential clients to more product features.
Collaborated in developing a “surprise and delight” gift for VIP customers (e.g., business owners, business managers, etc.) – a technology package that served to create a stronger connection with the AVRS brand.
Earned Employee of the Year for architecting AVRS Inc.’s brand to position the company as a leader in the market and clearly communicate – through design and creative assets – its vision and value proposition.
AVRS / Sep 2012 - Apr 2015
Senior Graphic & UI Designer
Recruited to develop AVRS’s brand and marketing strategy for the State of California. Developed creative guidelines and directed creative projects, including UI / UX design and creation of print collateral, websites, email campaigns, and videos. Managed vendors and a~100K annual budget. Reported to the CEO and Board of Directors.
Key Achievements:
Developed the AVRS brand from the ground up to position the company as a leader in the market and clearly communicate – through design and creative assets – its vision and value proposition.
Partnered with the CEO, CTO, and Development team to design the UI / UX for the company’s software solution and provided ongoing UI / UX design support for software updates and new features.
• Extended the company’s new brand image – a leading-edge technology company with a powerful and user-friendly software solution – to corporate office spaces, marketing materials, and promotional events.
KRT
Senior Art Director / Apr 2006 - Sep 2012
Managed the data-driven marketing agency’s Marketing, Creative, Communications, and Digital departments, with a focus on serving as an authentic extension of clients’ recruitment and talent acquisition teams. Directed the creative project lifecycle, from requirements gathering and creative concept through delivery.
Key Achievements:
Designed comprehensive, company-aligned brand images and associated creative assets (i.e., logos, ads, full signage systems, etc.) for multiple clients, including Alcatraz Cruises and Statute Cruises, NY.
Partnered with Sun Microsystems’ events and promotions team to create a portfolio of creative (i.e., outreach, one-sheets, t-shirts, etc.) for Java events. Delivered the assets within often assertive deadlines.
Developed campaigns (i.e., multimedia ads, brochures, etc.) for Hitachi Data Systems product launches. Collaborated with client to ensure assets closely aligned with product strategy and internal brand guidelines.
